Ecommerce Website Metrics
2152020 Before you start tracking eCommerce metrics you must first determine your average order value AOV. E-commerce businesses handle large amounts of traffic and data that is constantly being generated.
Entrepreneurs can monitor a number of ecommerce KPIs to analyze the progress of their strategies and tactics whether it be sales marketing or customer service.
Ecommerce website metrics. Your conversion rate quite simply is the percentage of visitors who make a purchase. The conversion rate is the percentage of site visitors that make a purchase over a given time period. 1932021 The important eCommerce metrics 1.
Its calculated by subtracting the acquisition cost from the revenue earned from them. Website sessions x 100. While bounce rates cost per acquisition and conversion rates are some of the key eCommerce metrics to measure getting your site to peak performance involves a little more analysis.
Where is your traffic coming from. They help you recognize the course you must take in order to accomplish your targets. Armed with your knowledge of AOV youll know the potential value of each new website visitor.
In Spain the average conversion rate is about 1 depending on the field. Customer Lifetime Value is one of the most important ecommerce performance metrics. Sales conversion rate the percentage of visitors who make a purchase on your online store.
Visitor Traffic - This seems like a duh statistic to measure when dealing with a website but understanding your visitor statistics and the story behind those numbers can help you make better decisions when it comes to maintaining your ecommerce site. 432019 But as an ecommerce business theres one KPI that matters more than the others and thats sales. 2322018 Metrics like website traffic revenue by product category shopping cart abandonment rate form a part of the e-commerce business dashboard.
To dig a little deeper consider looking at the following. It measures how much any given customer spends with your online shop throughout the customer lifecycle. 1352020 Ecommerce metrics help you see where you stand at the moment.
Using the following ecommerce conversion metrics can help you keep track and optimize your online shopping experience along the way. This is the key to figuring out marketing return-on-investment ROI. Email marketing is one of the most powerful tools eCommerce stores have to drive repeat business.
The main metric for e-commerce is the percentage of visits that end up buying. A dashboard is your command center and a central place to see all that data that is being generated. This will allow you to determine the financial impact of your marketing efforts.
2752020 As we said earlier there are some traditional metrics that often come to mind at the mention of ecommerce web analytics and rightly so because a lot of traditional metrics are useful for measuring your sites performance and for gaining a general understanding of how your website is used. As we have seen vanity metrics on their own dont add any value but when crossed with another they do in this case visitssales.
